Career Fair Excellence: How to Stand Out

Pre-Fair Preparation

Preparation is the most important part of standing out at a career fair. Before the event, research the companies attending and identify those having positions you’d be interested in. From there, create a list of target employers and craft your resume and portfolio to match each one. Make sure you’re including keywords related to the specific industry and position. This helps future employers find your resume once you’ve applied.

Creating an “elevator pitch” can also help you stand out. This is a brief introduction you can use to quickly explain your background and qualifications to employers when they ask. Additionally, have your contact information--including a professional email address and phone number--ready to provide to interested employers.

At the Career Fair

When attending the career fair, dress professionally and arrive early to scout out the venue and talk to employers in advance. Most career fairs provide guides or information about all available employers. If they do, take the time to review it thoroughly before setting out.

When speaking to employers, be sure to make direct eye contact, introduce yourself formally, give a clear elevator pitch, and ask any pertinent questions you may have. Don't forget to ask for a business card and mention that you will follow-up with them afterwards. Having polite, professional conversations with employers can indicate your level of engagement and give them a positive impression.

Post-Fair Follow Up

One of the best ways to stand out at a career fair is to follow-up afterwards. Send a brief email that day to the employers you spoke with, thanking them for their time and expressing your interest in the position. In the email, you can also include a link to your professional portfolio or your resume as an attachment. This demonstrates that you’re proactive and serious about the position you’re applying for.

You can also take this opportunity to request a more formal interview or a phone call. If so, suggest a handful of times you’re available and provide any additional information they may need. If you end up in an interview, be sure to dress professionally and remain focused on the position you’re applying for.

Conclusion

Overall, the key to standing out at a career fair is to be prepared, professional, and follow-up afterwards. Take ample time to identify target employers, create a personalized resume and portfolio, and craft an elevator pitch. When speaking to employers, make sure you’re maintaining polite, professional conversations. After the career fair, email employers to thank them and provide a link to your portfolio or resume.

By following these steps, you'll be well-prepared ahead of time and have an increased chance of making a positive impression with future employers.