Creating Impactful Cover Letters
A cover letter is an important document used to accompany a resume when applying for a job. When done right, a cover letter can best explain a candidate’s skills, achievements, and reasons why they are the best person for the job. However, many job seekers get them wrong. If you want to stand out from other applicants and make an impact with your cover letter, it is important to follow some basic guidelines.
Brainstorm Before You Write
Take some time to brainstorm all the specific evidence that sets you apart as a qualified candidate. Start by reviewing the job posting and making a list of the skills, experience, certifications, and qualifications they are seeking. This should give you ideas for how to market yourself in the cover letter, so you can ensure that you present yourself in the best light.
Format It Professionally
When it comes to writing a cover letter, there is no one-size-fits-all approach. That said, professional formatting is a must. Choose a common font such as Times New Roman and ensure that your document is well-spaced, with plenty of white space to give the eyes a break. Align your text to the left and use short paragraphs to make the content easy to digest.
Explain Why Your Qualifications Match the Role
Your cover letter should truly focus on how you can solve the employer’s problems and meet their needs. Make sure that you’ve thought through why your skills and qualifications make you a perfect match for the role. Explain it in your cover letter, using concrete examples when possible. Talk about a time when you used certain skills to produce great results.
Highlight Your Transferable Skills
Experiences from different roles can demonstrate valuable skills that are not directly related to the job you are applying for. For example, if you have past experience leading a team, you can demonstrate a range of transferrable skills such as conflict resolution, project management, and delegation. Use the cover letter to dynamically showcase your abilities, meaning you can customize it for different roles.
End with a Call to Action
Finish your cover letter with a call to action, such as requesting an interview. This can be followed by a professional sign-off, including your name and contact details. Doing this shows that you are confident in your abilities and looking forward to the next step in the hiring process. It also serves as your introduction to the employer, so make sure it’s effective.
Proofread Carefully
Once you’ve finished writing your cover letter, it is important to proofread it carefully. Any mistakes demonstrate a lack of attention to detail, which is something that employers look for in prospective hires. Once you’ve proofed it, go back and reread it to assess the overall presentation. Does it flow well? Does it get to the point? Make sure any changes you make are for the better.
What to Avoid in a Cover Letter
Careful what you write in your cover letter, as there are some “no-go” areas. Avoid vague language such as “I am a great candidate for the job”; instead, explain why you are the right person. Never mention salary or benefits in a cover letter; this can come up in negotiations after you have secured the role. Refrain from using gimmicks; treat the cover letter as a professional document, and leave font choices and designs to the resume.
The Bottom Line
Creating an impactful cover letter takes time and effort, but if done correctly, it can make you stand out from other applicants. Before you start writing, research the organization and make sure you understand what they are looking for in a candidate. Brainstorm your qualifications, format it professionally, and explain how you will benefit the company. Don’t forget to proofread it carefully and avoid any gimmicks or writing about salary.