How to Shine at Career Fairs and Networking Events

A career fair or networking event can be a great way for job seekers to make meaningful professional connections and gain valuable insight into their prospective industry or field of choice. In order to get the most out of these events, it's essential to have a strong and well-thought-out plan.

Do Your Research

Having a good understanding of the career fair or the organization hosting the networking event is a must for maximizing your time and resources. Start by studying up on the company’s history and what they’re about, as well as the other organizations that will be present at the event. You'll also want to research the types of roles available, plan questions to ask, and prepare your resume and other materials. Doing so will demonstrate interest and forethought, and help make a good impression.

Develop Your Professional Profile

Before you even arrive at the career fair or event, create an online professional profile that accurately and concisely represents your skills and experience. Doing so will help make your name not only memorable but also easier for potential employers and recruiters to find and evaluate you. LinkedIn is a great platform to get started on, but you can also look into setting up accounts on other social media and professional portfolio websites that match your career goals.

Make a Strong First Impression

First impressions are key when it comes to job-seeking. Drop into the career fair or event prepared and professionally dressed. Make sure to arrive early; this will give you a chance to network and build connections without feeling overwhelmed or rushed. Be friendly, outgoing and open-minded, and think of the event as an opportunity to market yourself and your skills. Be sure to provide a smile, a strong handshake, and a copy of your resume or personal website URL to introduce yourself.

Practice Your Pitch

Knowing your ‘elevator pitch’ is essential for grabbing recruiters’ attention. Prepare a one- to two-minute verbal introduction of yourself that outlines who you are and your qualifications (ideally, framing them in terms of the company’s needs and interests). Consider practicing with a friend or family member beforehand, and note that it’s always okay to ask for more time and take a moment if you need it.

Focus on Building Relationships

Turn your conversations into genuine connections. Show that you’re interested in the job or organization beyond the current career fair or networking event, and be sure to reach out (politely!) for more information afterwards. Many job offers come from contacts, so accelerating your networking and contact-building capabilities can work to your advantage.

Take Care of Yourself

Navigating a career fair or networking event can be a stressful and energy-draining process. Be sure to take regular breaks, pace yourself and drink lots of water. Remember—these events are as much about gathering information as they are for making connections. Don’t let your ambition overwhelm your capability to think clearly and calmly.

Follow Up and Follow Through

After the event, be sure to thank the host and follow up with the contacts you’ve made in one or two days. This ensures that everyone is refreshed and provides an opportunity for further interactions. Additionally, reach out to those who are offering internships or jobs. Make sure they’re up to date on your resume and any further information you can offer. Ultimately, making and maintaining relationships is the best way to get ahead in the job search—so don’t forget to set reminders for yourself or jot down notes to help stay on top of everything.