Strategies for Standing Out at Job Expos

Job expos provide the perfect opportunity to showcase your knowledge, skills, and experience. Showing recruiters how you stand out from other candidates is important, and there are simple ways to make an impact. Here are a few strategies to utilize at job expos.

Research the Companies Present

Before arriving at the job expo, educate yourself on the employers in attendance. Read articles and reviews about the companies, and pay attention to key projects they are working on. You'll want to explain why your experience and skills match each employer's needs, and having a comprehensive understanding shows you did your homework.

Collaborate and Network

Take the opportunity to network with others attending the expo. Job expos are a perfect place to exchange contact information with other attendees and employers, and you never know who will remember your name after the event. Having acquaintances in the industry can open doors and create opportunities you wouldn't otherwise have.

Perfect Your Elevator Pitch

Time is limited when speaking with employers at a job expo - make sure you're ready to articulate who you are, what you do, and what value you bring. Consider and practice your elevator pitch ahead of time, so you can accurately give an overview of your experience and credentials. Your elevator pitch should go beyond the simple facts and share why employers should consider recruiting you.

Bring the Right Materials

Prepare the necessary materials to display at the expo, such as a portfolio full of work samples, business cards, and copies of your resume. Even if you scan an employer's card during the event you should have a hard copy to give as well. Think of different ways to have employers remember you, such as including a memorable note with your portfolio or resume.

Engage With Employers

Engage with employers by being curious and asking questions back. Ask about the company culture or the types of projects they've been working on. Instead of just listening, try to form connections by finding similarities with the recruiters and other attendees. Show them you're actively trying to support their project goals and can provide value to the organization.

Follow Up

Do not leave the job expo without following up in some capacity. Whether its a quick email or friendly message on social media, follow up to keep your name in the recruiter's mind. If possible, find relevance in the employer's current projects and reference it in the message body. Your message should also contain a small recap of who you are and what you do for the best results.