Writing Impactful Cover Letters: A Guide

What is a Cover Letter?

A cover letter is a one page document that complements a job application. It gives the employer an overview of your qualifications and unique skills, and aims to explain why you are the best candidate for the job.

Unlike a CV or resume, a cover letter is usually written with a specific job and company in mind, making it a customised document. This means that it needs to be written in accordance with the job you are applying to and tailored to the specific demands of the company.

What To Include in a Cover Letter

Cover letters should be brief and to the point, outlining why you are the ideal candidate and what you can offer the company. Before writing the cover letter, you must research the company to gain an understanding of their specific needs. Use keywords throughout your cover letter to display the skills and experience that match the job description.

The cover letter should cover the following points:

• Address the employer by name and explain why you are applying for the job
• Include information about your relevant experience, qualifications, and skills
• Identify how you would be an asset to the role, company, and team
• Mention any unique skills or accomplishments
• Request an interview to discuss how your skills match the job

Tips for Writing an Impactful Cover Letter

To make your cover letter impactful, here are some tips to keep in mind:

• Avoid generic, templated letters - customise it for each job you apply for
• Be concise and to the point
• Include keywords related to the job
• Highlight your achievements and accomplishments
• Ensure the grammar and spelling is perfect - have someone proofread your letter

Formatting Tips

Pay attention to the format of your cover letter and make sure you use the right letter structure. Begin with an introduction, mentioning the job you are applying for and why you are the right fit. Next write a body, highlighting your experience and skills which match the job description. Lastly, conclude with a call to action for an interview.

Font size and type may vary depending on the company you are applying to. Most companies will specify what font size and type is preferable. Avoid script fonts but feel free to experiment with a more unique font to stand out. The most legible fonts are Arial, Times New Roman, and Verdana.

Cover Letter Dos and Don’ts

To make sure you write an effective cover letter, make sure to avoid the following:

• Don’t copy and paste your resume in the cover letter
• Don’t use too many time words to make your letter seem too long
• Don’t use negative language or phrases like “I think” or “I believe”
• Don’t rush - take your time to proofread your cover letter

On the other hand, try to include the following in your cover letter:

• Do use power words to make your letter sound confident
• Do mention any influential awards or mentions you’ve received
• Do customise the cover letter for each job you apply for
• Do use simple language and avoid complex sentences

Conclusion

Writing an impactful cover letter is essential when job-hunting. It is vital to customise your cover letter for each job, highlighting why you are the perfect fit. Pay attention to the format, keywords, and grammar, and make sure you include all relevant information.