How to Build a Personal Brand That Gets Noticed

Know What Your Brand Is Based On

Creating a personal brand is about defining who you are and expressing that across a variety of platforms. Before you start creating your personal brand, think about what qualities you want to base it on. Consider what makes you unique, as well as your identity, values, and goals. Once you have a clear understanding of what you want to express, you can start to build a strategy for your personal brand.

Put Yourself Out There & Build a Network

Once you have a clear idea of who you are and what you want to express through your brand, start to get yourself out into the public. It’s important to start building relationships and making connections with other professionals and influencers in your industry. This will help create recognition and awareness of your brand, as well as create valuable and supportive relationships.

Create an Engaging Presence on Social Media

Social media is an important tool for building your personal brand. You can use it to increase your followers, establish relationships with influential figures, and share your content. Take the time to learn what makes your networks successful and create content that resonates. It could be blog posts, reflections, projects, or videos – whatever creative expression best highlights your brand.

Building Your Online Profile & Presence

Having an online presence, either through your own personal website, portfolio, or profile on professional websites will help you get noticed. Make sure your profiles are optimized with the right description and keywords for SEO. While keeping accurate and up-to-date information, use the right language to help present yourself in the most professional way.

Create Quality Content that Adds Value

Generating quality content and content that adds value will help you build your personal brand. Quality content can come in the form of blog posts, podcasts, videos, infographics, or even tutorials. Make sure your content is relevant to your goal, helpful, and presents your unique point of view. Also, create a schedule for regularly producing content, so you’re consistently producing content and establishing yourself as an authority.

Reach Out to Influencers & Ask for Advice

Reaching out to influential individuals in your industry and asking for advice is an effective way to further your brand. Not only can they offer advice and tips, but they can also introduce you to people and companies to help you reach your goals. When you communicate with influential people, make sure you’re clear, concise, and explain what makes you special.

Be Authentic

One of the most important components of building a successful personal brand is authenticity. The more you can stay “true to yourself”, the more breathtaking opportunities will come your way. People want to work with and invest in people that they believe in and relate to. Whether it’s writing your content in first person or creating videos that capture real moments, be yourself and enjoy your journey.